Gabriel Peña

We helped designer Oday Shakar envision his first ready to wear collection of modest fashion. A collection aimed to empower women to express themselves however they want to.

We developed a campaign for print, film, ooh, digital & social.

Power is strength. It is the ability to do something. It is an unknown force. It is energy that generates change, a change in perception. You can express it with a glance, with garment or an accessory. This collection celebrates power as a woman’s ultimate prerogative.  

Make sure that every choice you make is a powerful one.

Bold is the concept behing YY SS15 campaign. The handbag designer wanted her second campaign to be all about the bags and nothing else. Against stark backdrops, we showcased the bright colors of this season's luxury bags.  Paying a slight homage to the master Guy Bourdin.

This project involved creating a comprehensive digital campaign for Charlotte’s Web CBD oils. Emails, Instagram Posts & Banners were developed to communicate the brand’s full commitment to quality, showcase the benefits of using CBD oils and different ways of including it in daily routines.

A greatly appreciated promise of quality in this very convoluted new market.

Minga.- Is an Inca tradition of community work/voluntary collective labor for purposes of social utility and community infrastructure projects.

Minga Peru is a non-profit organization promoting sustainable change in remote communities of the Peruvian Amazon since 1998, to collaboratively build social justice with gender equity, environmental stewardship and cultural identity.

I’ve been working with Minga for m more than 5 years. From strategy to the development of their digital and social and communication. Since then, they have expanded to help other communities throughout Latin America and the Caribbean.